Workflow Libraries
Explore Our Workflow Libraries
Browse workflows organized by library tier. Each higher tier includes all workflows from lower tiers plus additional premium workflows.
Core Library
(Explore Tier)"Get your pricing fundamentals right"
50
workflows
For teams who need to:
- •Establish their first formal pricing strategy
- •Answer foundational questions they're facing today
- •Build consensus on basic pricing decisions (tiers, models, metrics)
- •Create their pricing playbook from scratch
What you get:
The essential building blocks every pricing strategy needs. You'll be able to answer critical questions like "Should we use subscription or pay-per-use?", "How do we structure our packages?", and "How should we calculate and present customer value?" Think of this as your pricing strategy starter kit - the 50 decisions that form the foundation of how you price, package, and position your offerings.
Best for:
Early-stage companies, teams new to strategic pricing, or organizations resetting their pricing approach.
Aligning Pricing with Business Goals
SimpleArticulating Value
SimpleBuilding Proof Points
SimpleBuilding ROI Calculators
IntermediateCalculating Total Economic Value
SimpleCalculator Output Format
SimpleChoosing Your Pricing Foundation
SimpleChoosing Your Pricing Metric
SimpleCollecting Proof Points
SimpleCore vs Differentiation Value
SimpleDefining Value
SimpleDefining Your Value Philosophy
SimpleDiscount Matrix Structure
IntermediateDiscounting Policy
IntermediateEconomic vs Perceived Value
SimpleFair Price Perception
SimpleFeature to Outcome Translation
SimpleFeature vs Usage-Based Packaging
SimpleFlat Rate vs Tiered Pricing
SimpleFreemium Strategy
SimpleGood-Better-Best Design
SimpleIdentifying Alternatives
IntermediateIdentifying Price Benchmarks
SimpleIdentifying Psychological Benefits
SimpleIncremental Value Framework
SimpleKey Value Drivers by Segment
IntermediateMarket Segmentation Criteria
IntermediateMeasuring Differentiation
SimpleMonthly vs Annual Pricing
IntermediateNew Product Launch Pricing
SimpleOptimal Number of Tiers
SimpleOrder Size Discounts
IntermediateOutcome-Led Proposals
SimplePayback Period Calculations
SimplePrice as Quality Signal
SimplePrice Framing Strategy
SimpleQuantifying Monetary Benefits
SimpleSelecting Value Units
SimpleSelecting Value-Based Models
SimpleSetting Reference Prices
SimpleSetting Your Market Position
IntermediateStructuring Product Tiers
IntermediateSubscription vs Pay-Per-Use
SimpleTotal Value Methodology
SimpleTrial to Paid Strategy
SimpleValue Calculator Inputs
SimpleValue Discovery Framework
SimpleValue Proposition Template
SimpleValue Quantification Framework
SimpleVolume Discount Design
IntermediateExtended Library
(Build Tier)"Operationalize and scale your pricing strategy"
73
workflows
123 total workflows
For teams who need to:
- •Turn pricing strategy into executable processes
- •Manage pricing across the customer lifecycle (acquisition → retention → expansion)
- •Handle complexity (multiple segments, channels, competitive dynamics)
- •Build discipline and consistency in pricing execution
What you get:
Everything in Explore, plus 73 workflows that address the "how do we actually do this?" questions. You'll tackle operational challenges like managing grandfather clauses during price increases, structuring land-and-expand pricing, creating discount approval workflows, and tracking value realization post-sale. This tier helps you move from pricing strategy on paper to pricing strategy in practice.
Best for:
Growth-stage companies, teams scaling their go-to-market, or organizations struggling with pricing inconsistency and value leakage.
Add-Ons vs Included Features
SimpleAddressing Unused Features
SimpleAnnual Pricing Review Process
SimpleBalancing Speed and Margins
SimpleBalancing Value and Retention
SimpleBuilding Segment Profiles
IntermediateCalculating Net Differentiation
SimpleCalculating Pocket Price
IntermediateCalculator Customization
SimpleChoosing Tier Drivers
SimpleChurn Risk in Renewal Pricing
SimpleClassifying Competitor Actions
IntermediateCommunicating Switching Costs
SimpleCompetitive Positioning
SimpleConcession Sequencing
IntermediateCreating Investment Theses
SimpleCustomer Price Increases
IntermediateCustomer Success Processes
SimpleCustomer-Aligned Pricing Metrics
SimpleDeal Approval Process
IntermediateDefining Customer Segments
IntermediateDiscount Framing
IntermediateDiscovery for Renewals
SimpleEvolving Value Propositions
SimpleExecutive Review Triggers
SimpleExpansion Revenue Strategy
SimpleExpansion Signals
SimpleFeatures per Tier
SimpleFinding New Use Cases
SimpleGrowth Phase Pricing
SimpleHandling Downgrades
SimpleHandling Price Objections
SimpleInvestment Thesis Format
SimpleLand and Expand Pricing
IntermediateLeading Price Increases
IntermediateLifecycle Pricing Strategy
SimpleLow-Margin Deal Escalation
SimpleManaging Grandfather Clauses
IntermediateMature Product Pricing Strategy
SimpleMonitoring Alternatives
SimpleOverage Pricing
SimplePersona-Based Propositions
SimplePost-Sale Value Tracking
SimplePrice Gaps Between Tiers
SimplePrice vs Value Competition
SimplePricing A/B Testing
SimplePricing Data Governance
SimplePricing Performance Dashboards
SimplePricing Roles and Responsibilities
SimplePromotional Pricing Policy
IntermediateQuantifying Intangible Benefits
IntermediateQuantifying Problem Costs
SimpleQuantitative vs Qualitative Balance
SimpleRazor and Blades Pricing
SimpleResponding to Price Cuts
SimpleSegment Performance Metrics
IntermediateSegment-Specific Bundles
IntermediateSelecting Anchor Features
SimpleSuccess Story Metrics
SimpleTier Price Optimization
SimpleTracking Competitor Prices
SimpleTracking Value Delivery
SimpleUpsell Readiness Indicators
SimpleValue Calculation Templates
SimpleValue Calculator Design
SimpleValue Calculator Scenarios
SimpleValue Delivery Dashboard
SimpleValue Delivery Documentation
SimpleValue Discovery Tools
SimpleValue Presentation Visuals
SimpleValue Review Frequency
SimpleWhen to Compete on Price
SimpleWin-Loss Pricing Analysis
SimpleComplete Library
(Transform & Enterprise Tiers)"Master sophisticated pricing as a strategic capability"
143
workflows
266 total workflows
For teams who need to:
- •Build pricing as a sustainable competitive advantage
- •Navigate complex commercial models (outcome-based, gain-sharing, dynamic pricing)
- •Optimize pricing across multiple dimensions simultaneously
- •Establish world-class pricing governance and analytics
What you get:
Everything in Build, plus 143 workflows that address the frontier of pricing excellence. You'll tackle sophisticated challenges like outcome-based pricing arrangements, AI-driven price optimization, micro-segmentation strategies, multi-sided platform pricing, and building a formal pricing function. This is pricing as a strategic capability, not just a tactical decision.
Best for:
Enterprise organizations, market leaders, companies with complex business models, or teams ready to make pricing a core competitive differentiator.
Advanced Customer Segmentation
IntermediateAI Pricing Governance
SimpleAI-Powered Price Research
SimpleAnalyzing Pricing Variances
IntermediateAt-Risk Fee Percentage
SimpleAutomated vs Manual Pricing
SimpleAvoiding Predatory Pricing
IntermediateAvoiding Price-Fixing Issues
SimpleBalancing Setup vs Ongoing Value
SimpleBaseline Measurement Period
SimpleBuilding Your Pricing Function
IntermediateBundled vs Unbundled Strategy
IntermediateCalculator Update Process
SimpleChange Order Pricing
SimpleChannel Partner Margins
IntermediateChannel-Based Pricing
IntermediateCollaborative Value-Share
SimpleCRM Value Tracking
SimpleCustomer Evaluation Research
SimpleCustomer Guarantee Requirements
SimpleDeal Quality Scoring
IntermediateDeclining Gains Handling
SimpleDefending Against Discrimination Claims
SimpleDefensive Pricing Tiers
SimpleDefining Measurable Outcomes
SimpleDefining Success Metrics
SimpleDetermining Gain-Share Split
SimpleDiscovery Conversation Training
SimpleDynamic Value Pricing
SimpleEnterprise Negotiation Strategy
IntermediateEthical Pricing Framework
SimpleExternal Factor Management
SimpleFair Dynamic Pricing
SimpleFair Value Capture
SimpleFair Value Escalation
SimpleFee Mix Strategy
ComplexFinding Hidden Value
SimpleFinding Niche Segments
IntermediateGain-Sharing Duration
SimpleGain-Sharing Triggers
SimpleGuarantee Standards
SimpleHandling Multiple Alternatives
IntermediateHealthcare Pricing Models
SimpleHigh-Stakes Engagement Pricing
SimpleHourly Rate Benchmarking
SimpleIdentity-Based Pricing
SimpleIntegrating Promotions
IntermediateInternational Pricing Strategy
SimpleIsolating Firm Contribution
SimpleManaging Channel Conflict
IntermediateManaging Currency Fluctuations
SimpleManaging Reseller Pricing
SimpleManaging Scope Creep
SimpleMarket Communication Strategy
SimpleMeasuring Outcomes
SimpleMeasuring Price Elasticity
SimpleMid-Contract Price Increases
IntermediateMinimum Segment Size
IntermediateMonitoring Competitive Threats
SimpleMulti-Front Competitive Pricing
SimpleMulti-Phase Success Fees
SimpleMulti-Year Outcome Contracts
SimpleNatural Pricing Experiments
SimpleNegotiation Training
IntermediateOptimizing Quote-to-Cash
SimpleOrganizing Value Evidence
SimpleOutcome Data Verification
SimpleOutcome Payment Formula
SimpleOutcome Progress Tracking
SimplePartial Outcome Payments
SimplePartner Marketing Funds
IntermediatePartner Price Protection
IntermediatePartner Tier Structure
SimplePartnership Revenue Sharing
IntermediatePayment Timing Strategy
SimplePerformance-Based Pricing
SimplePLG vs SLG Versioning
SimplePreventing Price Discrimination
SimplePrice Communication Policy
SimplePricing Against Internal Solutions
SimplePricing Churn Indicators
SimplePricing Compliance Audits
SimplePricing During Economic Downturns
SimplePricing in Regulated Industries
SimplePricing Risk
SimplePricing Strategic Benefits
IntermediatePricing Technology Stack
SimplePricing Your Brand Value
SimplePrioritizing Value Drivers
IntermediateProject-Based Pricing
SimpleProtecting Against Abuse
SimpleProtecting IP in Pricing
SimpleProtecting Price Differences
SimpleProxy Value Metrics
SimpleQuantifying Intangibles
SimpleReferral Fee Structure
SimpleReporting Frequency
SimpleRisk Hedging Instruments
SimpleRisk Reduction Premium
SimpleRisk Tolerance by Segment
IntermediateRisk-Sharing Mechanisms
SimpleRisk-Sharing Models
SimpleSales Team Incentive Design
SimpleSeasonal Pricing Strategy
SimpleSegment-Specific Value Definition
IntermediateSelecting Measurable Outcomes
SimpleSetting Performance Baselines
SimpleSignal vs Noise Analysis
SimpleStandardizing Value Metrics
SimpleStructuring Guarantees
SimpleStructuring Pricing Data
IntermediateSuccess Fee Criteria
SimpleSuccess Fee Modeling
SimpleSuccess Fee Triggers
SimpleSurge Pricing Strategy
SimpleTesting Bundle Cannibalization
IntermediateThird-Party Validation
SimpleTime Value Calculations
IntermediateTime-Based Pricing
IntermediateTracking Customer Movement
IntermediateTracking Pricing Exceptions
SimpleTransfer Pricing
SimpleTransitioning to Alternative Fees
SimpleTwo-Part Pricing
SimpleUpdating Value Drivers
SimpleUpgrade Readiness Signals
SimpleUsing Feature Analytics
SimpleValidating Pricing Metrics
SimpleValue Attribution Clauses
SimpleValue Attribution Protection
SimpleValue Model Sensitivity
SimpleValue Selling Training
SimpleValue Sensitivity Analysis
SimpleValue-Based vs Hourly Criteria
SimpleValue-Share Adaptability
SimpleValue-Sharing Pricing Model
SimpleValue-to-Fee Analysis
IntermediateValuing Emotional Benefits
SimpleValuing Relationships
SimpleVariable Value-Share Pricing
IntermediateWhen to Vary Prices
IntermediateWhite-Label Pricing
IntermediateYield Management System
SimpleReady to get started?
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